APPLY NOW for your invitation to an exclusive, advanced training on the
3 simple things needed to create serious cash injections fast using fun
5 day challenges without overwhelm, overthinking, or overspending.
LAUNCH
PERFECT™
The Stress-Free "Goodwill Cash Injection" System for 5-Day Challenges
Design and launch a premium
5 day challenge in under 3 weeks
with zero overwhelm.
5 years ago I managed my first 5 day challenge…
My client made over 25x return on her investment and raked in close to $250,000.
I then got a client 87x return on his challenge.
I was flooded with referrals and wanted to serve as many people as I could. I had seen the power of a challenge firsthand…
It was incredible to watch challenge participants transform and my clients making millions for literally changing the world.
THIS is why I got into marketing.
There was only one problem…
managing a million moving pieces, multiple clients demands, and team members was sucking my will to live.
Just the word “launch” would create anxiety so bad it would keep me awake every night and wreak havoc on my body and my marriage.
I had a proven track record of wildly successful challenge launches but the chaos and overwhelm ignited anxiety and depression on a whole new level.
Even though I was getting my clients massive results, I would roll right into another challenge having nightly panic attacks making sure I remembered to do “all the things."
To make things "worse", we had referrals piling up and coming in faster than we could possibly handle with a backlog of a one-year wait-list of applicants waiting for my help.
Even if I enrolled and launched a new client every week, I knew the management logistics would soon kill me and my marriage.
Most people SAY they want to burn their business to the ground, but I MEANT it. I was totally cashed out but had nowhere else to turn.
Just the word “launch” would create anxiety so bad it would keep me awake every night and wreak havoc on my body and my marriage.
I had a proven track record of wildly successful challenge launches but the chaos and overwhelm ignited anxiety and depression on a whole new level.
Even though I was getting my clients massive results, I would roll right into another challenge having nightly panic attacks making sure I remembered to do “all the things."
To make things "worse", we had referrals piling up and coming in faster than we could possibly handle with a backlog of a one-year wait-list of applicants waiting for my help.
Even if I enrolled and launched a new client every week, I knew the management logistics would soon kill me and my marriage.
I wanted to burn my business to the ground but had nothing else to turn to.
THAT'S WHEN MY BREAKDOWN
BECAME BY BREAKTHROUGH....
Completely burned out and uncertain if I could go on, I thought... “There must be a better way. I will not sacrifice my life and marriage ever. I have to figure out a better way."
I had built automated systems around every other piece of my agency and it hit me... why couldn’t I do it for a challenge launch too?
Out of my place of frustration and overwhelm managing so many pieces, I came up with a completely NEW way to launch a 5 day challenge.
It completely turns the entire “launch” industry on its head.
I had hired a NASA smart team to take all the knowledge I had about five day challenges in my head… and turn it into a proven and scale-able system a newbie could run on their own.
I combed through $17 million worth of the “best of the best” challenges I had managed… the ones with 25x, 43x, and 87x returns and discovered WHY they worked so well.
I studied the challenge content...emails, graphics, engagement questions & practices, gamification elements, follow ups, and all the offers that worked best in a challenge and discovered 10 psychological triggers that made my clients so successful in their challenge.
After a year and $100,000 spent on my team to systematize my process, I was able to launch my next client...
Zero chaos, zero overwhelm, and no fancy tech.
The whole process took only 7 days to prep and his challenge was easy-peasy.
I called one evening to see how things were going and he said, “People are loving it! I am loving it! I will be in bed by 9pm.”
I burst into tears of gratitude because I knew I had created something amazing I could put my name on with pride.
I was confident the system would work, but even I was shocked at how well it worked.
Now, I'm sharing my life-changing challenge system for running wildly successful challenges without overwhelm, overthinking, or overspending.
Right now, you believe 5 day challenges are overwhelming, time consuming, and that you can’t possibly track all the moving pieces without losing your sanity.
I’m here to tell you:
THAT IS NOT THE CASE,
AND THAT LIMITING BELIEF IS THE BIGGEST BOTTLENECK
STOPPING YOU FROM TRULY SCALING YOUR BUSINESS.
There is a way to sell your transformational program or service using 5 day challenges without overwhelm, overthinking, or overspending.
Challenges are an empowering enrollment experience… which means its actually a better experience for both you and your potential clients.
The process and system itself is simple, elegant, and fun to execute once it is in place.
But they get a really bad rap because, let’s face it, most of the time they’re an overwhelming mess with little ROI.
Most challenges fail because of one of three reasons:
But they get a really bad rap because, let’s face it, most of the time they’re an overwhelming mess with little ROI.
Most challenges fail because of one of three reasons:
With so many moving pieces you find yourself more frazzled, frustrated, and fatigued than fired up and ready to serve on the first day of your challenge.
There’s the challenge content, the funnel, the emails, the social posts, the challenge itself, the tech, the pitch, the slide deck...
The list goes on and on.
And unless you have a team to manage these pieces (and sometimes, even if you do…) you’ll spend every waking moment (and those you should be sleeping) putting everything together and fighting fires left, right, and center just to get this thing off the ground.
Commence: Launch Nightmare
How do you structure your knowledge into a challenge that resonates and converts?!
How do you teach bite-sized pieces without overwhelming or underwhelming your audience?
Trying to find that balance between just enough and not too much means you’re probably stuck before you ever get started.
Or, if you can get started, you doubt yourself and scramble with edits up until the final moments (literally).
Commence: “What do I say?” Nightmare
(and it’s not your fault)
Even if you have #1 and #2 nailed, there is a third factor that is the linchpin in high-converting, highly profitable, challenges:
Unless you’ve managed 50+ challenges in a wide variety of niches and dissected every one from top to bottom (and even if you have), you may never see the underlying patterns.
These 10 subconscious, psychological triggers are what make a challenge go from painful results to proven results.
But miss just one and your challenge will flop.
Turns into a nightmare of eight million moving pieces all ready to crash while you’re praying you teach the right things to your participants and don’t sound sales-y.
Trading Sunday night meals with the family for late nights just trying to duct tape all these pieces together before the big day.
Or finishing your challenge vowing to never do one again, because that was 3 months of your best effort wading through total overwhelm and now you’re burnt out, with not much to show for it… and still wondering, “What went wrong?!”
Turns into a nightmare of eight million moving pieces all ready to crash while you’re praying you teach the right things to your participants and don’t sound sales-y.
Trading Sunday night meals with the family for late nights just trying to duct tape all these pieces together before the big day.
Or finishing your challenge vowing to never do one again, because that was 3 months of your best effort wading through total overwhelm and now you’re burnt out, with not much to show for it… and still wondering, “What went wrong?!”
▶ Serving your dream clients at the highest level because you are well rested...
▶ Using the highest converting, most profitable style of launch in existence to create serious cash injections…
▶ Providing mini-transformations for your dream clients during your challenge that actually change lives…
▶ Showing up and only having to deliver your expertise in bite-sized pieces knowing everything else in your challenge is being handled seamlessly in the background using the power of systems and automation…
▶ Knowing you have the wisdom of 50+ challenges in a wide variety of niches in your back pocket…
▶ Knowing that you can turn this “launch machine” on and off at will…
▶ Knowing that if you follow our system that your prospects next natural and logical step is to join your program
▶ Eliminating “bad-fit” clients easily and quickly with a superior process that allows you to only enroll the best clients without ever having to talk to them on the phone.
▶ Seeing your clients actually enroll and get the results they desire, because your challenge is designed to create the environment for them to thrive in and they are massively committed.
▶ Finally feeling like your work is creating the deepest impact for your best clients, and having real connection to the results you help co-create with your clients.
▶ Serving your dream clients at the highest level…
▶ Using the highest converting, most profitable style of launch in existence to create serious cash injections…
▶ Providing mini-transformations for your dream clients during your challenge that actually changes lives…
▶ Showing up and only having to deliver your expertise in bite-sized pieces knowing everything else in your challenge is being handled seamlessly in the background using the power of systems and automation…
▶ Knowing you have the wisdom of 50+ challenges in a wide variety of niches in your back pocket…
▶ Knowing that you can turn this “launch machine” on and off at will…
▶ Knowing that if you follow our system that your prospects next natural and logical step is to join your program
▶ Eliminating “bad-fit” clients easily and quickly with a superior process that allows you to only enroll the best clients without ever having to talk to them on the phone.
▶ Seeing your clients actually enroll and get the results they desire, because your challenge is designed to create the environment for them to thrive in and they are massively committed.
▶ Finally feeling like your work is creating the deepest impact for your best clients, and having real connection to the results you help co-create with your clients.
What would it mean to you to never stress about doing a launch again?
LIVE WEBINAR
1.5-3% conversions
OTHER LIVE CHALLENGE METHODS
2% - 3% conversions
OUR CHALLENGE METHOD
Up to 12% conversions!
After 50+ challenges, millions of dollars in revenue for our clients, and results like 87X ROI, we’ve found
THE 3 COMPONENTS THAT MAKE EVERY CHALLENGE A SUCCESS
A live challenge has a ton of moving pieces to manage between the copy, design, graphics, emails, social posts, emails, automations, and funnels.
Everything has to run seamlessly in the background so you can confidently deliver on your promise - without the stress or mid-launch crash.
After 50+ challenges, there is not a single piece you’ll need that we haven’t created.
And we’re handing them ALL over to you, so 97% of the work is already done before you even get started.
Your Genius (in challenge format):
You know a thing or two about a thing or two (it’s how you got to where you are now.)
Your challenge content has to deliver a dynamic, laser-focused, and transformative experience for your audience.
We’ll help you dial in your challenge content so precisely that by the time you’re ready to “pitch,” all you need to do is extend an invitation… your audience will feel that their next natural and logical step is to join your program.
Say goodbye to sleazy pitches.
THE PSYCHOLOGICAL TRIGGERS
After dissecting over 50 successful challenges I found the secret sauce that NO ONE ELSE IS TALKING ABOUT (because they just don’t know it…):
There are 10 psychological triggers that are responsible for the insane conversions we get in challenges.
Miss just one, and you’ll be left wondering, “what did I miss?” “What went wrong?”
These triggers are the catalyst for conversions because they work on a subconscious level to ethically enroll your dream clients before you ever pitch your product.
Best Part? You don’t have to know a thing about these 10 triggers. We do.
And we’ve baked them into every step of this system.
So you can take what you do best and make it more effective without even realizing you’re doing it.
AKA. Our Secret Sauce
“If you’re wanting to do a KILLER challenge, you need Launch Perfect. Period.”
“I wish I would’ve found Launch Perfect sooner because it would have saved me SO much time, headache, stress, overwhelm, late night worrying around creating and launching my first challenge.
Don’t make my mistake - get Launch Perfect so all you have to do is show up and teach (aka what you’re good at).
Stirling has thought of EVERYTHING for this course - copy templates, graphic templates, strategy, workflow, everything you need to run an amazing challenge launch - he’s got it prepared and ready for you to get going ASAP. You honestly can’t find someone better to do a challenge launch with.”
- DEYA ALIAGA KUHNLE
The only comprehensive, dynamic, and proven toolkit that equips you with every resource and tool you need, (including the ten must-have psychological triggers that create natural conversions), to execute wildly successful live challenges.
Launch Perfect allows you to simply "show up and shine!'
Leverage and optimize what has gotten you this far with challenge content that breaks the mold and blows their minds, creating transformations that naturally lead to conversions.
Confidently execute with the knowledge that your content is “approved” by a Hollywood pro.
Avoid tech disaster mid-challenge by using our proven and profitable funnels and following our simple tech play-by-play.
Get mindset support from a world-class mindset pro to see you through to your biggest launch yet.
Easily plug, play, and personalize (or pass off to a VA) every swipe file and template anyone has ever needed in a challenge (trust me, we tried to break this system)
Explode conversion rates by automatically infusing your challenge with the 10 psychological triggers that unlock mind-blowing success.
Leverage and optimize what has gotten you this far with challenge content that breaks the mold and blows their minds, creating transformations that naturally lead to conversions.
Confidently execute with the knowledge that your content is “approved” by a Hollywood pro.
Easily plug, play, and personalize (or pass off to a VA) every swipe file and template anyone has ever needed in a challenge (trust me, we tried to break this system)
Explode conversion rates by automatically infusing your challenge with the 10 psychological triggers that unlock mind-blowing success.
Get mindset support from a world-class mindset pro to see you through to your biggest launch yet.
Avoid tech disaster mid-challenge by using our proven and profitable funnels and following our simple tech play-by-play.
Show up just as you are. Serve in the way you do best.
Launch Perfect™ will take care of the rest.
"THAT'S A MILLION DOLLARS!"
“I received my second Two Comma Club Award and it's all because of you and your team! That's a million dollars! I've been running challenges since 2014... I thought I knew everything about challenges but what you've implemented and executed in our challenges is taking it to a whole new level.”
- MARK BOWNESS
HERE IS WHAT IS INSIDE LAUNCH PERFECT
$4000 Value
Create a high-converting challenge around what you do best!
Most people get stuck before they ever get started.
“What should my challenge be about?”
“How much is too much? Too little?”
This is the linchpin in all successful challenges.
We’ll help you find and refine your challenge so it’s as unique as you, while delivering mind-blowing results for your audience.
BONUS:
The Launch Perfect™Calculator:
$97 Value
Know your numbers before you launch. This simple calculator will tell you what to expect for registrants to sales.
BONUS:
Full Live Launch Funnel Schematic:
$97 Value
See, in detail, what your funnel looks like… from your traffic sources to the end sale.
BONUS:
The Launch Perfect™ Calendar:
$97 Value
Plug in the date you want to go live and see the calendar auto-populate each simple task and when they need to be done
BONUS:
Live Launch Strategy : Road-Map
$497 Value
Plug your expertise into a day-by-day roadmap of your challenge to get a solid, 30,000 ft view (so you’re clear and everyone else is on board!)
BONUS:
Live Launch Strategy : Road-Map
$497 Value
Plug your expertise into a day-by-day roadmap of your challenge to get a solid, 30,000 ft view (so you’re clear and everyone else is on board!)
BONUS:
The Launch Perfect™ Calendar:
$97 Value
Plug in the date you want to go live and see the calendar auto-populate each simple task and when they need to be done
$4000 Value
Refine your messaging to fit the challenge format and attract a community primed to purchase your offer before you even begin.
Great challenges happen in great communities - which starts with who you attract to your challenge through your messaging.
Your messaging has to equally attract aligned clients and repel those doomed to disrupt your happy little challenge family
(think the drunk aunt at every Thanksgiving, ever. No, thank you.)
We have a proprietary messaging process that does just this:.
$4000 Value
Write emails that entice, entertain, and convert without any of the legwork (or writer’s block.)
Challenge emails are responsible for more than half of the success of a challenge - they do the “heavy lifting” of engagement and conversions. A strategic email sequence can practically sell your offer by itself - if done right.
So we’re giving you every email template and swipe that we’ve tried and tested.
Just plug & play & be on your merry way.
Registration emails, Engagement emails, Live Announcement emails, Open and Close cart emails, and more!
$2000 value
Knock out every graphic and post you need in less than an hour…
65% of people process information visually. But 65% of people do NOT also have an eye for design… or are graphic designers. No problem!
Our professional graphic designer has created over 40 easy-to-use Canva templates for everything you will need for your challenge. (Plus, because she’s a pro, these designs strategically wriggle into your audience’s brains and subconsciously boost your authority!)
DIY it in less than an hour or hand it off to a VA with zero training required.
YOU GET: Custom Email Templates:
Welcome Templates, Ah-ha Moment Templates, Engagement Templates, Cover Photo Templates, Doors Open & Close Templates, Organic Promo Templates, And More!
$10,000 Value
Whether you want to run a paid challenge or a free challenge - we have the complete funnel done and ready for you.
People ask me all the time, “Is free or paid better?” The truth is, only you know the answer to that (don’t worry, we’re here to help you decide). BUT, either way you go, we have the funnel completely built out just for you.
In this advanced toolkit you’ll use one of the custom pre-built funnels, swap out your copy and press “publish!”
BONUS:
TWO Fully Built Out Live Launch snapshot funnels:
$5,000 Value Each
FREE Challenge Funnel Includes 4 pages:
1) Registration Page + 2) Customized Thank You Page + 3) Main Offer Page + 4) Thank You Page
PAID Challenge Funnel Includes 6 pages:
1) Registration Page + 2) Bump Offer (Our Proven Template) + 3) OTO Page (Our Proven Template) + 4) Customized Thank You Page + 5) Main Offer Page + 6) Thank You Page
BONUS:
The “Golden OTO offer Video Script Template”: $2500 Value
This script alone helped one client make up all of his ad spend before his challenge even started.
BONUS:
Templates written by top-level copywriters for all funnel pages:
$5000 Value
$2000 Value
We consider “pitch” a four-letter word. We’ll show you how to make sales in a way that feels as comfortable and natural as being invited over for Sunday night dinner.
You DON’T have to feel like a used car salesman… with this exclusive 3-sentence method you’ll learn a simple and natural transition from your presentation to sharing your offer! Add this on the back of our system and purchasing your product feels like a natural next step for your audience.
$2000 Value
The only honest feedback loop you need.
Feedback is invaluable when refining your content and delivery - but who is going to give it to you straight? We will.
Your Launch Perfect coach is your sounding board... and your opportunity to practice delivering your live content, your invitation, and your offer for feedback before your challenge!
$2000 Value
We’ve built the arena. Spotlight is on. You’re ready to rock n’ roll…. But now you need butts in those seats
Your existing community is your number one source of leads perfect for your challenge (and they’re ready to buy!) So, don’t forget to include them in your traffic strategy - in fact, they’re your best bet.
We’ve nailed the best strategy for getting your people TO your challenge… and then getting them to show up.
“It's honestly... it's just blowing my mind. This post... we've only done two days and we've got 300 comments.
And some of them are so beautiful... on how much they're needing this message... and how much it has rocked their world!”
Just like a good concierge at a 5-star hotel can make or break your vacation, the Community Concierge of your challenge can be the difference between a great challenge and a wildly successful challenge.
We learned this one the hard way when one client without a concierge left over $50,000 on the table from not responding to people in his Group who had questions about his offer.
Systems on steroids with this one: every single task is laid out in logical order with the exact dates and times you need to deploy in this custom Clickup board.
Have we said how FAST and EASY and EFFECTIVE this system is yet?
BONUS 3
Let’s face it…. Tech can be scary. So, you get our internal tech SOP for anything related to your challenge funnel so you can slay the tech monsters and launch with confidence!
Our funnels are designed to be easy, and while there isn’t a lot of tech to it, not knowing how to do something could stop you from enjoying a powerful challenge.
Take your potential buyer clearly through your pitch so they can see the transformation you’ll provide them with this custom step-by-step walkthrough template.
Visuals matter and how you present your offer can make a huge difference in whether or not your audience will be excited to buy from you!
We make this part easy and FUN!
Get to know your audience and understand exactly what they want!
These templates will help you get CLEAR on your audience and what they need (so you can build it for them!)
Avoid the pitfalls that keep you stuck, sabotage your potential, and hold you back from fulfilling what you’re capable of.
World-class mindset coach Helen Henley uses proven and cutting edge techniques that help you to grow new neural pathways that wire your brain for success and allow you to achieve your goals with more clarity and ease.
Together, we’ve gone through Launch Perfect and created “Mindset Milestone Mapping” so you get your challenge off the ground.
BONUS 7: The COMPLETE High Ticket Mastery Course
($5000 Value)
Don’t stop at your challenge.. Or the offer you’re selling. Design the next step in your value ladder, so you can continue to serve at the highest level.
High Ticket Mastery is your ticket to creating a powerful, impactful offer for your audience that they will WANT to buy.
We tried to break this system.
We put it through a stringent test of 50+ challenges.
We can confidently say that NOTHING is missing.
The sooner you add this high ticket offer to your product suite, the sooner you can start scaling your revenue (at will) without adding more work to your day.
Your dream clients are waiting for you to offer them this immersive and transformative experience!
“It was incredible to have your expertise guiding us and reviewing. I think the world of you and your program. The caliber of expert that you are ... I'm grateful to know you and work with you”
- KACI BROWN
You have to launch, eventually, to reach the next level of success.
Some people sit back and watch others post about their sky-high launch numbers while secretly feeling jealous and like they’ll never get there.
This is your chance to prove to yourself that you absolutely have what it takes to crush a big launch and make life-changing dinero!
You can stand on the sidelines again watching people rake in massive launch numbers or you can finally do it for yourself. #nomoFOMO
I’ve put all of my passion and skills into this program because I believe in your ability to help your audience and I know this system will help you elevate your impact (and income!)
We’ve done all the hard work for you. Just plug and play your personality and knowledge into our system and rest on the proven Launch Perfect system and the millions it’s generated for others..
(Yes. Actually proven. 50+ challenges and $17 million in revenue later.)
The investment you make today could literally pay off for the rest of your life as you just rinse and repeat because once Launch Perfect™ “launch machine” is set up, you can do it over and over again…
Whether you’re a new course creator looking to have your first big “score” or a seasoned 6-figure pro looking to level up, Launch Perfect™ is the ace up your sleeve for an organic launch or big-time paid traffic.
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